Fraud Surveys & Analysis

As a provider of tools and services to the fraud management community, you know how important it is to understand your customers' perception of the latest fraud threats and their plans for defending against these threats. The best way to gain this understanding, of course, is through frequent contact with your current and potential customers. A thorough understanding of both their current practices and their future concerns will help you spot opportunities to upgrade your product offerings or even to bring new products to market. A well executed survey can also help raise customer awareness of the need for the solutions you offer.

We can help you design and execute surveys of current and potential customers, either on a large scale (via on-line surveys), a small scale (via in-depth interviews), or both. We can also help you to join a consortium of firms interested in jointly sponsoring a survey. Our 2009 Address Fraud Survey, sponsored by ID Insight, First Data, and Fidelity is just one example. We work with you to identify your specific needs - for both information and raising awareness, and we design our surveys specifically to meet those needs.

Most importantly, our depth of experience in fraud management allows us to "see through the numbers" to the key business issues that are hidden in any survey. Our analyses, which bring these issues to light, are both informative and thought-provoking.

What our survey and analysis will do for you:

  • Learn about prospective and customer fraud risk manager preferences, concerns, focus, beliefs, and perceptions.
  • Know when your customer base is overestimating or underestimating a particular fraud threat or solution.
  • Identify opportunities for product/service enhancements.
  • Identify opportunities to bring new products / services to market.
  • Raise awareness among your customer base about the need for new techniques and solutions.
  • Establish your firm as a thought leader in your particular area of fraud management.

You will be interested in this service if:

  • You provide a fraud management product or service
  • You are updating your fraud management product or service roadmap
  • You are launching or researching a new or enhanced fraud management product or service and want to get a clear understanding of customer needs and reactions.
  • You need current data on the experiences, practices, and plans of your customer base to include in your sales collateral and marketing communications

The key benefits you will receive from this service are:

  • A clear understanding of the issues your customers and prospects currently face.
  • Knowledge of which customer needs present the best opportunities for new products and services.
  • Increased market awareness and communication through:
    • Survey distribution
    • Report distribution
    • Webinars
    • Conference presentations
    • Press interviews and articles
  • Subsequent annual surveys and reports that provide trending and longitudinal analysis can help position your firm as a thought leader in the fraud management community.